Last year, there was an interesting couple-based trend in China, centered as these things tend to be, in Beijing. As with most couple based trends, their outfits took centre stage. Almost down to the last detail, the couples wore the same outfit. Only minor details changed – a dress in the same pattern as a t-shirt, for example. But aside from this, the outfits would be near enough strikingly identical.
Couples’ clothing to such an extreme degree has never really caught on elsewhere. Maybe there’s something specific to Beijing that allows it to look so good there, whilst over here it just strikes of being much too try hard. Identically matching couples are reserved for two occasions: all-too-happy Americans sending out Christmas cards in order to let everyone else know just how happy their life actually is. The second of these situations is brilliant Halloween costumes, like Tweedle-Dum and Tweedle-Dee, or Thing 1 and Thing 2.
That’s not to say that there’s no way to dress well alongside your partner; just don’t follow in Mark Wright and Michelle Keegan’s footsteps who co-ordinate their outfits to an obscene degree. It kills any sense of originality they may or may not possess, and only allows them to be defined in terms of clothes when they’re standing next to the other person. And that’s silly, considering how often you lose whomever you’ve gone out with that night.
Again, there is a way around this. Think back to the 2014 BAFTAs. 12 Years a Slave was wildly popular, as it rightly deserved to be, and Angelina Jolie rocked up to the award ceremony in a Yves Saint Laurent suit alongside Brad Pitt. That’s not to say they deliberately set out to match each other, but rather they both looked incredible because they were well dressed in their own personal way. Besides, do you really think Angie would let Brad in on her outfits? No, thought not.
The other power couple of the moment, human rights lawyer Amal Clooney and actor husband George, are also both superbly dressed at all times. When together or apart, they rock their own style. It just so happens that they don’t feel the need to show off how brilliant they are together by dressing identically. They dress like old Hollywood royalty individually, and it combines into some kind of super stylish behemoth.
So what I’m getting at here is the following: if you dress well, and your partner dresses well, it’ll look good. Just don’t set out to co-ordinate your outfits because that’s terrible and rarely works well. No amount of pretending that your adorable matching outfits mean you’re happy will save your relationship. Take a lesson from the Clooneys or the Jolie-Pitts; dress well, together or apart and you will nail that couple chic.