Fashion, OldVenue

Eyebrow Know How

Without a doubt the number one beauty trend of 2014 has been the power brow. In a craze that had its genesis with the rise of Cara Delevingne and continued on with the dawn of expressions such as ‘brow game strong’, and ‘brows on fleek’ (we’re all still confused on that second one) people are paying more attention to brows than ever before – and for good reason.

A groomed pair of brows can change your face completely; they can make you look more awake, they can change the shape of your eyes and they add the finishing touch to any makeup look. Gone are the days of the over-plucked, sparse brow, these days only a full, groomed and arched brow will do.

The first step in obtaining the nirvana of brows is grooming and maintenance. There are many ways in which you can maintain your brows at home such as plucking or waxing, but to avoid any slip-ups a professional job will have the best results. The Benefit Brow Bar in Debenhams offers a professional tint and wax for £18 (they also do 10% student discount) that will shape and fill your brows to perfection and ensure that the daily struggle with brow pencils and gels is a thing of the past.

However for the budget conscious student, wishing to go it alone, here are a few basic tips. The brow should begin and end in line with your eye socket and the arch of your brow, in order to be most flattering, should

peak in alignment with your iris. To decrease pain while plucking, do it after a hot shower so the pores are still open and apply some aloe vera lotion or Bonjela to cool and numb the area. Experts recommend that you don’t pluck more than once every three weeks in order to avoid over-tweezing, it’s always better to be a little more prudent when plucking than to go in too aggressively. To enhance your god-given assets, the world of cosmetics has created a bevy of solutions to all your brow problems. For those of you with thinner, more sparse brows, a powder and gel kit is a sure-fire way to add volume and definition. The gel will shape and smooth your brows, locking them in shape and taming stray hairs, while the powder will intensify the colour and add more body. The Sleek Brow Kit is a fantastic dupe for the Benefit Brow-Zings kits and, at £8.50, is a fraction of the price.

However, while the temptation is great to overcompensate for some skimpy brows with a bolder look, make sure that if you are a brunette you always go at least one shade lighter than your hair colour, to avoid the ‘drawn-on’ Sharpie look. If you are a blonde you’ll be better served by going a shade darker to highlight your brows and draw more attention to your eyes.

If a full brow kit seems too heavy duty for you then there are many less high-maintenance alternatives. If you are one of the lucky elite to be blessed with naturally bountiful brows then the odds are that they might be in need of a little taming to reach their full potential. Many beauty outlets will have you convinced that you need a special brow gel to hold them in place and create more shape and arch however, a simple clear mascara will do the trick, the Collection Colour Lash Mascara in ‘clear’ is available at Superdrug for the bargain price of £1.99, it will help you conquer brow care and it won’t break the bank.


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February 2021
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The University of East Anglia’s official student newspaper. Concrete is in print and online.

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