Tag: advert

TV, Venue

The life of the advert

Disney has released a new advert in support of the Make-A-Wish charity. The advert tells the story of grandmother Lola, her granddaughter and their family traditions. The story begins with the cuddly toy of Mickey Mouse being gifted to Lola as a child in 1940. As the advert continues, we see that Mickey becomes a…

Music

Sex sells: the modern music video

Music videos are, at heart, a marketing exercise. Labels don’t throw thousands of pounds at a band to make art, they do it to promote the music and try to sell it. There are four historical ways to market any product: humour, showcasing, controversy and sex. This Is America is a great example of a…

Fashion

Jameela Jamil shames Avon for dimples advert

‘Dimples are cute on your face (not on your thighs)’. This was the thoughtless and, frankly, unbelievable slogan used by beauty company Avon in their most recent marketing campaign. Unsurprisingly, it received instantaneous backlash, most notably from former UK television and radio presenter and current star of Netflix’s The Good Place, Jameela Jamil. As well…

Sex Survey 2019

Why it is okay to be the little spoon

The term ‘spooning’ has increasingly become part of our language over the last decade, bringing with it titles for partners in this now-celebrated cuddling act: the ‘big spoon’ and ‘little spoon’. While being the big spoon (the hugging partner) or the little spoon (the hugged partner) have always had their advantages and disadvantages – as…

Fashion

Gillette Controversy

Gillette is not the first company to endorse a political message within their advertisements, and nor will it be the last. The technique has been employed before by Lynx, Pepsi, and Nike among many others; it isn’t new or ground-breaking. We live in a society where injustice happens regularly, yet marketing campaigns that recognise and…

Comment

Iceland Christmas advert: too political or too pertinent?

Iceland has launched a Christmas advert campaign to raise awareness for deforestation. The narration is by Emma Thompson, in collaboration with Greenpeace. However Clearcast, the NGO that decides which ads to approve, banned it because it was “too political”, according to the 2003 Communications Act. It shows an animation of an orangutan in a girl’s…

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