Tag: Advertising

TV

The Philosophy of… Christmas adverts

Why does a two to three minute-long advert with a heart-warming story behind it cause so much anticipation and emotion around Christmas? Whether it is John Lewis or Sainsbury’s or Coca-Cola, the UK eagerly wait in anticipation for that weekend in mid-November where these big companies release a special Christmas advert. This year we’ve seen…

Features

Capitalism and controversy – why marketers love to offend

In a society characterised by capitalism, consumerism and simply “having it all”, it is impossible to avoid advertisements and maintain immunity from the influence of ever-clever PR techniques. More than ever, marketers have the ability to work out precisely what makes you tick and exactly how to target you, and that is all thanks to…

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