Why does a two to three minute-long advert with a heart-warming story behind it cause so much anticipation and emotion around Christmas? Whether it is John Lewis or Sainsbury’s or Coca-Cola, the UK eagerly wait in anticipation for that weekend in mid-November where these big companies release a special Christmas advert. This year we’ve seen…
Features
Capitalism and controversy – why marketers love to offend
In a society characterised by capitalism, consumerism and simply “having it all”, it is impossible to avoid advertisements and maintain immunity from the influence of ever-clever PR techniques. More than ever, marketers have the ability to work out precisely what makes you tick and exactly how to target you, and that is all thanks to…
Comment
Advertising and #NotBuyingIt
Joel Taylor investigates sexual advertising and the #NotBuyingIt trend.
Comment
Christmas: Materialistic and meaningful
Sophie Jackson on the love and loathing of Christmas adverts.
Comment, Fashion, Featured Posts
The sex factor: pornography in fashion
Adverts and pornography have become so similar we are no longer consumers of fashion, but of sexual desire, writes Hatty Farnham.
Across The Pond, Film
Have another bowl of Super Bowl
With 110 million people tuning in to watch the Super Bowl, it’s perfect opportunity to tease the crowd and audience with film trailers. Josh Mott runs through what’s on offer.