As part of their seemingly unstoppable rise towards fast fashion domination, Shein recently launched their own reality TV contest. The show, which is now available to stream via Shein’s app, features 30 emerging designers competing to win a $100,000 prize and a capsule collection on the brand’s website. There is even a star-studded panel of…
Fashion, Venue
The Criticism behind Molly-Mae Hague Landing Top Position at Pretty Little Thing
Influencer and former Love Island contestant, Molly-Mae Hague has landed a job as Creative Director at the fast-fashion phenomenon Pretty Little Thing. The brand is one of many owned by the Boohoo Group, with Hague to oversee the launching of creative assets at a high level – advertisements, products, and creative strategies. But should we…
Fashion, Venue
Androgyny in Male Celebrity Fashion: Fad or Fundamental?
A photograph of Lil Nas x on the L’Uomo Vogue Instagram accompanies the statement that the gay, androgynous rapper ‘is not merely having a moment. He is the moment.’ Indeed, Lil Nas X has achieved huge success in recent months, perhaps in particular with his song ‘Call me by your Name’, named after the gay…
Fashion
Fashion versus function in the video-game world
Have you ever been really into a scene in a game, and then noticed Lara Croft is wearing earrings? Or a necklace that could certainly get caught on a cliff edge or tree branch if she slips? And then instead of focusing on the game, you are thinking wouldn’t it be so much more practical…
Fashion
The rise of the Y2K aesthetic
The phrase ‘Y2K aesthetic’ refers to all things 2000s nostalgia and, at present, it’s enjoying a bit of a renaissance, resonating in particular with young adults who grew up watching shows like Lizzie McGuire and The Powerpuff Girls on TV. Fashion brands have been quick to notice this trend and incorporate nods to it in…
Fashion
A Lacquer of Shame
The theme was ‘60s; my costume was gaudy. Wearing a floral shirt, long white flares, and an extravagant amount of glitter, I spent the night dancing with friends. Lighting up my nails was a sloppily-painted mix of dayglo yellow and fluorescent pink. My glasses? Rose-tinted, of course. Looking back this was a night that changed…
Fashion
The North Face x Gucci: a dreamy collaboration
Remember DofE? Those practical, waterproof, sturdy boots teamed with rustling, generic, boring, hiking clothes? A fashion sin! For years, outdoor apparel happily paralleled the world of high fashion. Different audiences, different aesthetics and different intentions ensured that the two worlds underwent little collision. The North Face x Gucci’s latest collaboration changes all that, for it…
Fashion
Performative authenticity: Influencer sponsorships and consumerist culture
Once celebrated for being authentic reviewers of products, influencers have come under increasing scrutiny in recent years with regard to their reliance on paid promotions. More often than not it seems that influencers are promoting items they have little interest in, and it’s easy to understand why when the influencer marketing industry is set to…
Fashion
Instagram’s commercial priorities: what has the app become?
Picture this: it’s 2011. You’ve just downloaded a new app called Instagram. You post a vignette-filtered picture of a sunset and get 7 likes: you are happy. Instagram still is, by and large, a photo and video sharing social network, but a recent update has shown users what Instagram has been slowly integrating for the…
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