Tag: Marketing

Music

The Sound of Social Justice

For as long as music has existed, it has bought society together and been used to share ideas. A prominent example: Band Aid. The charity supergroup, formed in 1984, raised funds to help stop the Ethiopian famine. Though they have faced much criticism for their methods, their hit ‘Do they know it’s Christmas?’ features on…

Arts

Q&A with poet and UEA alumnus Luke Wright

You’re touring with your new show Luke Wright, Poet Laureate which must be massively exciting for you – in what way is this show similar or different to the many other shows that you’ve toured with? Fundamentally speaking, I do two different types of shows. Frankie Vah – the last one that I toured with…

Features

Yes #SheCan

To mark the eve of International Women’s Day 2019, CareerCentral launched, for the first time on campus, an all-day event, which went by the name of #SheCan. Supported by companies such as PwC, Kier and Save the Children, the series of  skills sessions and workshops which took place during the day were aimed exclusively for…

News

Working with Words conference

The university’s annual Working with Words conference will be held this year on 2 March. The event hosts over 40 speakers and the opportunity to sign up is available via CareerCentral. Working with Words seeks to give insight to students looking to work in the creative industries, as well as tools to maximise their employability….

Fashion

Gillette Controversy

Gillette is not the first company to endorse a political message within their advertisements, and nor will it be the last. The technique has been employed before by Lynx, Pepsi, and Nike among many others; it isn’t new or ground-breaking. We live in a society where injustice happens regularly, yet marketing campaigns that recognise and…

Film

The Responsibility of Marketing

Whilst 2017 continues to churn out endless sequels and big-budget franchise films, there hasn’t been a shortage of smaller, original works. Two particularly prominent films are Darren Aronofsky’s mother! and Trey Edward Shults’ It Comes At Night. Both films were sadly notable for their unfavourable audience ratings, with mother! famously receiving an F on CinemaScore….

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The University of East Anglia’s official student newspaper. Concrete is in print and online.

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