Tag: pepsi

Fashion

Gillette Controversy

Gillette is not the first company to endorse a political message within their advertisements, and nor will it be the last. The technique has been employed before by Lynx, Pepsi, and Nike among many others; it isn’t new or ground-breaking. We live in a society where injustice happens regularly, yet marketing campaigns that recognise and…

Finance

Tax leaves cavity in wallets

The introduction of a new sugar tax on soft drinks has meant that consumers could end up paying more for their favourite fizzy drinks. The ‘Soft Drinks Industry Levy’, or ‘sugar tax’, was first announced in 2016 in the hopes of putting pressure on soft drinks manufacturers to reduce the sugar content of their drinks,…