If you find yourself walking through the streets of SoHo and stumble across a queue of hundreds of young people eagerly awaiting something, you might assume a movie star or singer is in the vicinity. However, the more plausible answer, is that you’ve stumbled across a Supreme shop. Instantly recognisable (whether you’re a fashion fanatic…
Fashion
Supreme and the marketing of radicalisation
Introducing the latest in late-stage capitalism: a brick. With a logo. A logo which is ripped off from left-wing pop artists. A logo which is not even that visually interesting. I hope I am not regarded as hyperbolic when I say that Supreme is the most openly festering symptom of the dying days of capitalism…