YouTube is the platform with something for everybody. Whether you’re into gaming and tech, fashion and make-up, or those weird ASMR videos that I don’t quite understand, the video-sharing site has content to offer. Music videos are among the most popular on the platform. 2017’s hit ‘Despacito’ is the most viewed YouTube video to date,…
The Great Rise of ‘Studytube’
The back to uni rush is coming to an end, marking the start of a new academic year, and the most popular time of year for the new YouTube phenomenon which has been dubbed ‘StudyTube’. In the same way that there are online communities for fans of make-up, games, and books, a community has sprung…
Sex sells: the modern music video
Music videos are, at heart, a marketing exercise. Labels don’t throw thousands of pounds at a band to make art, they do it to promote the music and try to sell it. There are four historical ways to market any product: humour, showcasing, controversy and sex. This Is America is a great example of a…
The future of streaming
The recent cancellations of Luke Cage and Iron Fist, two of Netflix’s Marvel shows, suggests a trend that the streaming giant is reducing its reliance on third-party properties. If they continue in this direction, there will be less of a need to make expensive contracts and finicky license agreements with companies such as Marvel, and…
Video artists
On the start of a new year, we are already hit by the dreary news commentary of the pitfalls of 2016. So, we are unsurprisingly walking into 2017 with not quite the usual bouts of optimism. However, stumbling across new quirky video artist Rachel Maclean, has unveiled a startlingly new perspective. Rachel Maclean’s It’s Whats…
Harlem Shake at UEA – video
Harlem Shake has landed at UEA. Check out our clips and snaps of the best shakers.
“Everybody out and push!” – video
This video from the Telegraph.co.uk shows the 25 being pushed up a hill in Norwich.
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