Remember DofE? Those practical, waterproof, sturdy boots teamed with rustling, generic, boring, hiking clothes? A fashion sin! For years, outdoor apparel happily paralleled the world of high fashion. Different audiences, different aesthetics and different intentions ensured that the two worlds underwent little collision.
The North Face x Gucci’s latest collaboration changes all that, for it is a delightfully hazy, retro, fever dream.
At their core, the two brands are as different as oil and water. Gucci is adored for its daring flair, its pushing of boundaries. With Alessandro Michele at its helm, and his love for maximalist prints and seventies inspired cuts, a ‘more is more’ approach shines through in recent collections. The North Face, on the other hand, was created with the intent to supply clothing, footwear and equipment to climbers: simplicity and durability are at the heart of its designs. Yet their lovechild is so perfect.
Practically, this collaboration is a dream. The North Face’s famous designs are interwoven with Michele’s extravagant magic, with womenswear, menswear and outdoor recreation pieces all adorned with delightfully gaudy details. Goose-down puffers are everywhere, and colour is big: full skirts, jumpsuits, dresses and shirts. Ethically, the collaboration is also rather dreamy. Both brands are centred around sustainability efforts, their collaboration furthering this in its use of ECONYL, a regenerated and sustainable material.
Quite simply, nothing will do this collection the justice it deserves; it is dreamy, dreamy, and yes, more dreamy, a pairing which we never could have guessed would generate such aesthetic bliss.