A group of UEA Masters students recently participated in YMCA Norfolk’s 4th annual charity event Sleep Easy.
(L-R) Ben Timewell, Justin Galliford, Dominic Allen, Bastian Altrock and Lindsay Springall
Executive MBA students Ben Timewell, Justin Galliford, Dominic Allen, Bastian Altrock and Lindsay Springall supported Sleep Easy along with another team from UEA. The event required participants to sleep outside from 7pm to 7am to increase awareness of the challenges faced by young people who have to resort to sleeping rough.
The UEA MBA team conducted a twitter campaign across different company pages and Altrock posted to his 3000 Instagram followers to persuade individuals to donate. In addition, they made a YouTube video to help raise money which has gained over 800 views.
Individuals had only a cardboard box and a sleeping bag to protect them from the elements at the event held at the Community Sports Foundation on Carrow Road. Past events have raised over £30,000 for YMCA Norfolk, which goes towards providing supported accommodation and projects and activities for over 220 disadvantaged young people in the area.
Altrock said that since many Norwich residents encounter homeless people on an almost daily basis in the city, that it is a worthwhile alternative to raising money for more uncommon issues.
He said: “The UK is a first world country and people shouldn’t still be living homeless today. 39% of homeless people are aged 16 to 25, and many of those are still in full-time education. By supporting the YMCA we can verify the results of the campaign in day-to-day life.”