YouTube has been named the number one “most loved” brand among the UK’s student population.
Researchers compiling the “Youth 100” report also identified Wikipedia and Cadbury, which came in second and third position respectively, as particularly desirable to UK students.
Brands such as Wetherspoons, Durex condoms and Jagermeister were outranked by high street baker Greggs and Cancer Research .
Students were sent an online survey asking them to choose a response of “love”, “like”, “no feeling”, “dislike” or “hate” to each brand from a shortlist of 220.
Social networking site Facebook reached 18th position in terms of favourability, while multi-national drinks giant Coca-Cola ranked 37th. YouTube’s parent company Google, attained fourth position in the report, which featured brands as diverse as Hellmann’s mayonnaise company and PayPal.